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Hi, Danielius here!
Life is constantly busy here at Filippo Loreti. In addition to creating new and distinctive watches for our satisfied customers around the globe, we’re always looking for ways to make our existing product range even better.
That’s why I wanted to take few moments out to talk to you about some changes we’ve made in the latest production run of our popular Venice Quartz and Venice Automatic series.
We’re really pleased and proud of the upgrades that I and my Swiss design team, together with our production partners, have managed to implement – so I thought I’d take the opportunity to talk you through the changes myself.
The most significant change we’ve made to our range is upgrading the movement of our beloved Venice Quartz series, to the renowned Caliber 6P00 movement. Created by Miyota, the Japanese maker universally acclaimed for the accuracy of its movements, the 6P00 adds one of the most well known and widely appreciated complications on the market: the moonphase. To mark the achievement, we’ve renamed this range the Venice Moonphase series.
Moonphases have captivated artists and astronomers for centuries, and form the basis for the calendars of many religions worldwide, including the Jewish and Muslim faiths. Now, with just a glimpse at your wrist, you’ll be able to observe the changing phases of the moon as it ‘waxes’ (increases in size) towards a full moon, before decreasing or ‘waning’ again, ready to begin the next lunar cycle.
Moonphases are caused by the shadow of the earth falling across the moon’s surface, and they change as the moon orbits the planet. Each cycle or ‘lunar month’ lasts approximately 29 and a half days. This fascinating video from NASA documents the procession of the moon’s phases over an entire year.
All models in the Venice Moonphase and Venice Automatic series now feature tapered lugs (the parts that connect the body of the watch case to the straps). These new lugs are curved and bevelled, lending the watch a more elegant, modern appearance, and enabling it to conform even more precisely to the shape of your wrist. On models such as the matt-black Venice Black Automatic model, the bevelled outside edge of the lugs has been polished to provide a subtle contrast in texture.
The thickness of the bezel, viewed from the front, has been reduced to really place its trademark dial front-and-centre. The bezel also now features a slight curve, enabling it to better reflect the light and highlighting its modern design aesthetic.
From now on, all watches in the Venice and Venice Automatic series will also feature highly scratch-resistant sapphire glass as standard, with an anti-reflective coating applied to the inside of the glass.
Another change to the Venice Moonphase and Venice Automatic series that I really love is the new case backs. Instead of the previous see-through option for automatics and etching for quartz models, the entire collection has now been upgraded with a stunning 3D bas-relief artwork depicting the spectacular Basilica di San Marco in Venice, the original inspiration for the collection.
The intricate bas relief’s dual finish – polished and satin – fuses traditional craftsmanship with a touch of design history, ensuring the Venice collection gives you something to look at even when it’s not on your wrist.
We’ve also reimagined the dial of the Venice Moonphase and Venice Automatic series, delivering a substantial visual upgrade to its look and feel. This includes the addition of concentric circular ‘disc’ texture to the sub-dials, making them even more eye-catching when the watch face catches the light.
To highlight these attractive new design features, we’ve made the bevelled hour indices evenly-sized, allowing the sub-dials a little more more room to breathe.
We’ve also chosen a typeface that subtly enhances the readability of the three sub-dials at 9, 12 and 3 o'clock (indicating day of the week, month and date, respectively).
The dial of the Venice Automatic series has been enhanced with an upgraded day-and-night indicator and a new four-part power reserve indicator, each block indicating an interval of ten hours.
The day-night indicator now features a medieval sun printed on its wheel – an upgrade we’re particularly pleased with, because we implemented it after discussing the design with our community. The elegant three-dimensional gear-shaped pattern on the wheel really draws your eye in.
In January, when visiting our manufacturing partner in Shenzhen to coordinate the production of our second collection, I was delighted to be introduced to a hand manufacturer that was able to produce very high-end, dual-finished watch hands. Impressed by their expertise and the quality of their products, I got in touch with them once again when the time came to prepare our third collection.
Elegant, tapered ‘alpha-shaped’ hands of this type are usually found on watches priced at 10,000 euros and above, so we’re incredibly pleased to be able to bring them to our latest Venice collection.
The result of this collaboration is the new set of dual-finished ‘dauphine’ hands you’ll see on the latest edition of our Venice Moonphase and Venice Automatic series. Elegant, tapered ‘alpha-shaped’ hands of this type are usually found on watches priced at 10,000 euros and above, so we’re incredibly pleased to be able to bring them to our latest Venice collection.
To lend the timepieces in our Venice Moonphase series a more reserved identity, we’ve decided to remove the second hand from the series. On the Venice Automatic series, the highly polished, sweeping second hand is elegantly complemented by textured dots on the minute track.
I and the rest of the team at Filippo Loreti constantly strive to make every one of our watch collections greater than the last, employing the latest technologies and techniques to craft designs that our customers love. So we love to receive feedback from our community about the features they’d like to see in upcoming collections.
As you can see, this close relationship with the members of our Filippo Loreti family enables us to keep coming up with ever more elegant refinements to our range. We’re really proud of our new Venice collection. I hope you enjoy the watches as much as we enjoyed creating them!
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