On average, a luxury watch is sold at a price from 10 to 40 times higher than it’s cost to produce. These markups cover the costs for wholesalers, distributors, retailers and expensive advertising campaigns. The price of a watch increases each time it trades hands. And by the time it gets to you, you’re paying almost 4,000% more than the cost it took to produce.
The luxury watch you bought in the store might cost only $100 (or less) to make… but you end up paying well over $2,000. For decades, people were forced to either spend a huge amount of cash for a watch they love… or be forced to buy a cheap timepiece made from low-quality materials.
But that’s all about to change...
Two brothers, Danielius and Matas Jakutis, were fed up with the insane prices most watch retailers were charging for luxury watches. They believed that everyone should have the opportunity to enjoy the look and feel of a luxury timepiece, without having to pay thousands of dollars for the privilege. They wanted to figure out a way to make beautiful, luxury timepieces available to ALL people at a fair price. So they founded Filippo Loreti. Filippo Loreti is a high quality luxury brand that has democratized the luxury timepiece industry.
In November 2015, Filippo Loreti launched it’s first collection on Kickstarter. Matas & Danielius set their initial funding goal at $20,000. But as soon as the launch started, news spread quickly about this new brand and their revolutionary approach to making $1,000+ luxury watches affordable for everyone They ended their first campaign after 30 days by generating $926,620. They shattered records for Kickstarter and became the most funded timepiece project in crowdfunding history.
They shattered their old “world record” and thanks to the support of 18,550 backers… they raised $5.6 million in 30 days. With this second launch, they became the 18th largest crowdfunding project, regardless of category, in Kickstarter history. This story is not meant to impress you. But it serves as proof that Matas and Danielius have awakened a powerful movement that is challenging the status quo of the luxury watch industry.
No longer will you have to to empty your bank account just to get a watch you can be proud of. No longer will you have to save up for months, or even years to be able to afford a luxury timepiece. No longer will you have to settle for cheap watches that break, fall apart or stop working because of cheap manufacturing and materials. Filippo Loreti is changing the future of the luxury watch industry forever...
Uber forever changed the taxi industry forever by providing the experience of a private driver with the push of a button. Dollar Shave Club disrupted the razor industry by shipping high quality razors to your door for just a buck. Warby Parker shook up the eyeglass industry when they started shipping designer eyewear to consumers at unheard of prices. All of these companies changed the way their industries do business. And they were all designed to benefit, you, the consumer.
Italian designers are known for consistently leading the way in every “luxury” industry. What come to mind when you hear these brands: Ferrari… Versace… Prada… Armani… Dolce & Gabana… Fendi? You know for a fact you’re only getting the best of the best when you invest in such brands. Italy’s age old traditions of world-class craftsmanship are a cornerstone for all that we make at Filippo Loreti - the rich Italian culture and history is the inspiration for each design.